There are many ways to learn advanced betting options. Some of them follow:

Always bet with "Value"

What is Value? Put simply it is when you think that the bookmakers odds are set at a level which the reward outweighs the risk.

To check whether a bet is value all you have to do is :

• Estimate the winning chance of a side
• Get the best decimal price (the math’s is easier) for the bet
• Multiply the % chance of a win against the odds

Any result of 1.00 or greater means that you have value!!

Value example #1
So if you think a certain team playing at home has a 50% chance of winning, then you will only bet on it if the price available is better than 2.00. 

Because 50% = 0.50 * 2.00 = 1.00 (or fair value) anything less than this means that over the course of the season you WILL lose money on the bet.

So do not bet on a team just because you think they will win - unless you've also considered their chance of winning - and the price offered  - and decided that mathematically it is value.

Value example #2
If we played a simple game - and I let you toss a 6-sided dice - what would the fair price be for any 1 side coming up ?

Each side has 1/6 chance (or 16%) so you can work out fair value by dividing 1 / 0.16 (16%) and getting the number 6.00 (decimal odds) or 5/1 (fractional odds).

So if I offer you a bet at a price of better than 6.00 you should take it - if it's less than that (say 5.00) you should not take it - even though the price of 5.00 sounds high - it is not value.

Always TRY to calculate YOUR winning chance of a bet
Of course sometimes you'll see the odds being offered first but do NOT place the bet until you've checked the stats and made sure that you can statistically work out the winning chance.

Calculating a winning chance for a football team is difficult and you will have to work out your own methods - but I'll suggest a few basic methods to consider.

It's generally understood that about half of all games end in home wins - another quarter end in draws - and the rest are away wins. This is true across nearly all professional leagues. Home advantage is real.

A common method of forecasting is to look at the previous match results during the current season - and perhaps last season too - in order to estimate chances of a result. By cross referencing the "home form" of the hosts with the "away form" of the visiting team we can calculate a rough guide to the game - for example :

• Assume a match between two sides
• Host home form is 7-2-1 and visitors away form is 1-3-6
  

Other Form Factors
Of course it's not that easy. If it was that simple to pick results then bookies would be going out of business as punters would be skillfully choosing the best offers and always winning. So what else can affect the chances?

Recent Form
Another popular method looks at recent form rather than season long form. The idea is that a team that's been winning recently builds confidence and perhaps has also recovered from injury woes ... while a losing side lacks the fight required to get a result.

This is somewhat true - but other patterns emerge - especially from mid-table sides that by definition are a bit inconsistent. So if an average side is on a good or bad run then it is no surprise (to me at least) to see them suddenly turn it around.

Injuries/Absences
Injuries and absences can also have a big impact on a side. But some players are more important than others and generally defense matters more than attack.

I find that goalkeepers, and central defenders and players are key to winning. If one of these is missing then it's a big warning. Also important is the team captain. A missing captain is a sign of a leaderless side.

Derby Games
Another complicating factor is the local derby game. Matches between fierce rivals usually are hard fought affairs simply because both sets of fans demand the best from their players against "the enemy". Arsenal vs Spurs games are always tight, fiery affairs no matter what the recent form ...

Generally the effect is that the natural home advantage is actually negated to a large degree. I might not make sense but it's true - the visiting team is motivated and seems to overcome a hostile crowd easier if it's a natural 'rival'.

Recent Events
There can also be tactical reasons to bet on or oppose a side. Perhaps the team has just played in Europe and had a long trip, or is threatened by relegation and so "rests" players for a cup fixture.

Maybe the news is of a manager being sacked - a star player being dropped - a club under financial pressure - or simply the players being booed at the end of each game.

Will it motivate the side or demoralize the side? All of these events could and should be considered.